FREE GOOGLE ADS CALCULATOR

Painting Google Ads Calculator

Estimate your Google Ads cost per click, leads per month, and ROAS for painting companies. National average CPC: $4–$13.

Avg CPC: $4–$13
Avg Job: $1,800
Conv Rate: 9%

Google Ads for painting contractors target keywords like "painters near me" and "interior painting estimate," where national average CPCs run $4–$13. CPCs are among the lowest in home services, but the challenge is converting estimate requests into booked jobs. Average job values of $1,800+ make even modest conversion rates extremely profitable.

1
Your Business
Industry and monthly budget
Industry
Painting
Market
National Average
Monthly Budget Min. $500
$
2
Your Funnel
Conversion rates and job economics
Average Job Value ($) Revenue per booked job
$
Click-to-Lead Rate % of clicks that become leads
9%
Close Rate Leads that become booked jobs
35%

Painting Google Ads: Frequently Asked Questions

How much do painting Google Ads cost per click?
National average CPCs for painting Google Ads run $4–$13. Commercial painting and cabinet refinishing keywords are at the high end. Basic interior and exterior keywords cost less. Seasonal peaks in spring and fall push CPCs 15–20% higher.
What is a good ROAS for painting Google Ads?
Painting contractors typically target 5x–12x ROAS. The low CPC combined with high average job values ($1,200–$5,000+) creates strong campaign economics when close rates are solid. Speed to estimate is the key variable.
Should painting contractors run Google Ads or LSA?
Both work well. LSA delivers Google Verified leads at a fixed pay-per-lead cost. Google Ads let you target specific high-value job types, run seasonal promotions, and drive traffic to a dedicated estimate-booking landing page.

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Painting Google Ads Calculator by City

New York, NY Los Angeles, CA Chicago, IL Houston, TX Phoenix, AZ Philadelphia, PA San Antonio, TX San Diego, CA Dallas, TX San Jose, CA Austin, TX Jacksonville, FL Fort Worth, TX Columbus, OH Charlotte, NC Indianapolis, IN San Francisco, CA Seattle, WA Denver, CO Nashville, TN

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Your Google Ads Projections
Painting · National Average
RETURN ON AD SPEND
--
ROAS
-- COST/CLICK
-- LEADS/MO
-- BOOKED JOBS
-- COST/LEAD
-- COST/JOB
-- EST. REVENUE
CONVERSION PIPELINE
Budget
--
÷ CPC = clicks
Total Clicks
--
× conversion rate
Leads
--
× close rate
Booked Jobs
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Adjust the sliders above to see your projections.