FREE GOOGLE ADS CALCULATOR

Carpet Cleaning Google Ads Calculator

Estimate your Google Ads cost per click, leads per month, and ROAS for carpet cleaning companies. National average CPC: $5–$15.

Avg CPC: $5–$15
Avg Job: $200
Conv Rate: 12%

Google Ads for carpet cleaning companies target keywords like "carpet cleaning near me" and "professional carpet cleaner," where national average CPCs run $5–$15. The low CPC creates strong economics: even at a modest close rate, the cost per booked job stays well below revenue. Commercial clients and upsell services (upholstery, tile, area rugs) significantly increase average ticket.

1
Your Business
Industry and monthly budget
Industry
Carpet Cleaning
Market
National Average
Monthly Budget Min. $500
$
2
Your Funnel
Conversion rates and job economics
Average Job Value ($) Revenue per booked job
$
Click-to-Lead Rate % of clicks that become leads
12%
Close Rate Leads that become booked jobs
42%

Carpet Cleaning Google Ads: Frequently Asked Questions

How much do carpet cleaning Google Ads cost per click?
National average CPCs for carpet cleaning Google Ads run $5–$15. Same-day and emergency stain keywords are at the high end. Regular cleaning and maintenance keywords are more affordable. Highly competitive metro markets run 20–30% above average.
What is a good ROAS for carpet cleaning Google Ads?
Carpet cleaning companies typically target 4x–8x ROAS. Companies that convert one-time clients into recurring cleaning customers see the best long-term economics, with annual LTV reaching $600–$1,200 per household.
Should carpet cleaning companies run Google Ads or LSA?
Both channels are effective. LSA is a fast, low-risk entry point with pay-per-lead billing. Google Ads provide more control for targeting specific zip codes, seasonal promotions, and upsell-focused landing pages.

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Your Google Ads Projections
Carpet Cleaning · National Average
RETURN ON AD SPEND
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ROAS
-- COST/CLICK
-- LEADS/MO
-- BOOKED JOBS
-- COST/LEAD
-- COST/JOB
-- EST. REVENUE
CONVERSION PIPELINE
Budget
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÷ CPC = clicks
Total Clicks
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× conversion rate
Leads
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× close rate
Booked Jobs
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Adjust the sliders above to see your projections.