FREE GOOGLE ADS CALCULATOR

House Cleaning Google Ads Calculator

Estimate your Google Ads cost per click, leads per month, and ROAS for house cleaning companies. National average CPC: $4–$12.

Avg CPC: $4–$12
Avg Job: $180
Conv Rate: 13%

Google Ads for house cleaning companies target keywords like "house cleaning near me" and "maid service," where national average CPCs run $4–$12. Initial job revenue looks modest at $180, but the real value is recurring client LTV: a client on a bi-weekly schedule is worth $3,000–$6,000/year. Low CPCs and high conversion rates create some of the best Google Ads economics in home services.

1
Your Business
Industry and monthly budget
Industry
House Cleaning
Market
National Average
Monthly Budget Min. $500
$
2
Your Funnel
Conversion rates and job economics
Average Job Value ($) Revenue per booked job
$
Click-to-Lead Rate % of clicks that become leads
13%
Close Rate Leads that become booked jobs
42%

House Cleaning Google Ads: Frequently Asked Questions

How much do house cleaning Google Ads cost per click?
National average CPCs for house cleaning Google Ads run $4–$12. Deep cleaning and move-out cleaning keywords are at the high end. Regular weekly and bi-weekly service keywords are more affordable. Affluent zip codes and major metros run 20–30% above average.
What is a good ROAS for house cleaning Google Ads?
House cleaning companies should look at LTV-adjusted ROAS, not just first-job revenue. A client worth $180 on the first clean is worth $3,600/year on a bi-weekly schedule. Target 3x–5x first-job ROAS knowing LTV makes every acquisition far more valuable.
Should house cleaning companies run Google Ads or LSA?
Both channels work. LSA is excellent for fast leads with pay-per-lead pricing. Google Ads let you target zip codes with high household incomes, run promotions for first-time clients, and optimize specifically for recurring-plan conversion.

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House Cleaning Google Ads Calculator by City

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Your Google Ads Projections
House Cleaning · National Average
RETURN ON AD SPEND
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ROAS
-- COST/CLICK
-- LEADS/MO
-- BOOKED JOBS
-- COST/LEAD
-- COST/JOB
-- EST. REVENUE
CONVERSION PIPELINE
Budget
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÷ CPC = clicks
Total Clicks
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× conversion rate
Leads
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× close rate
Booked Jobs
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Adjust the sliders above to see your projections.