FREE GOOGLE ADS CALCULATOR

Pest Control Google Ads Calculator

Estimate your Google Ads cost per click, leads per month, and ROAS for pest control companies. National average CPC: $8–$22.

Avg CPC: $8–$22
Avg Job: $280
Conv Rate: 12%

Google Ads for pest control companies target urgent keywords like "exterminator near me" and "termite treatment," where national average CPCs run $8–$22. The business model rewards recurring plan conversion: a customer worth $280 on a one-time call is worth $1,200–$1,800/year on a recurring protection plan. CPCs peak in spring and summer as pest activity increases.

1
Your Business
Industry and monthly budget
Industry
Pest Control
Market
National Average
Monthly Budget Min. $500
$
2
Your Funnel
Conversion rates and job economics
Average Job Value ($) Revenue per booked job
$
Click-to-Lead Rate % of clicks that become leads
12%
Close Rate Leads that become booked jobs
42%

Pest Control Google Ads: Frequently Asked Questions

How much do pest control Google Ads cost per click?
National average CPCs for pest control Google Ads run $8–$22. Termite and bed bug keywords sit at the high end. Rodent and general pest keywords are more affordable. Spring and summer campaigns typically cost 15–25% more.
What is a good ROAS for pest control Google Ads?
Pest control companies targeting recurring plan conversions should aim for 4x–8x ROAS. First-call revenue looks modest, but annual plan LTV of $1,200–$1,800 transforms the economics of every converted lead.
Should pest control companies run Google Ads or LSA?
Both channels are effective. LSA delivers Google Guaranteed leads with pay-per-lead billing. Google Ads give you control over specific pest keywords, seasonal messaging, and plan-focused landing pages optimized for recurring conversion.

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Your Google Ads Projections
Pest Control · National Average
RETURN ON AD SPEND
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ROAS
-- COST/CLICK
-- LEADS/MO
-- BOOKED JOBS
-- COST/LEAD
-- COST/JOB
-- EST. REVENUE
CONVERSION PIPELINE
Budget
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÷ CPC = clicks
Total Clicks
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× conversion rate
Leads
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× close rate
Booked Jobs
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Adjust the sliders above to see your projections.