FREE GOOGLE ADS CALCULATOR

Roofing Google Ads Calculator

Estimate your Google Ads cost per click, leads per month, and ROAS for roofing companies. National average CPC: $20–$55.

Avg CPC: $20–$55
Avg Job: $2,200
Conv Rate: 8%

Google Ads for roofing companies target high-ticket keywords like "roof replacement near me" and "roof repair after storm," where national average CPCs run $20–$55. Storm events can spike lead volume and competition overnight. The economics are compelling because a single booked job is worth $2,000+ in most markets.

1
Your Business
Industry and monthly budget
Industry
Roofing
Market
National Average
Monthly Budget Min. $500
$
2
Your Funnel
Conversion rates and job economics
Average Job Value ($) Revenue per booked job
$
Click-to-Lead Rate % of clicks that become leads
8%
Close Rate Leads that become booked jobs
30%

Roofing Google Ads: Frequently Asked Questions

How much do roofing Google Ads cost per click?
National average CPCs for roofing Google Ads run $20–$55. Replacement and emergency storm-damage keywords are at the high end. Suburban and rural markets are typically 20–30% cheaper than major metros.
What is a good ROAS for roofing Google Ads?
Roofing companies typically see 5x–10x ROAS when campaigns are well-managed. The high average ticket ($2,000–$12,000) means even a modest close rate generates strong returns.
Should roofers run Google Ads or LSA?
Both are valuable. LSA delivers pay-per-lead pricing with a Google Verified badge. Google Ads let you target storm-affected zip codes, run competitor campaigns, and drive traffic to a dedicated landing page. Running both in parallel maximizes coverage.

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Roofing Google Ads Calculator by City

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Your Google Ads Projections
Roofing · National Average
RETURN ON AD SPEND
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ROAS
-- COST/CLICK
-- LEADS/MO
-- BOOKED JOBS
-- COST/LEAD
-- COST/JOB
-- EST. REVENUE
CONVERSION PIPELINE
Budget
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÷ CPC = clicks
Total Clicks
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× conversion rate
Leads
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× close rate
Booked Jobs
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Adjust the sliders above to see your projections.