Google Ads Management
Most agencies optimize for clicks. We optimize for the phone ringing with jobs your crew can actually run.
Services
Everything you need for a Google Ads account that actually books jobs. No templates, no autopilot, no recycled strategy from a different industry.
Account structure, match types, ad copy, and extensions built specifically for service calls in your area. Not a recycled template from a client in a different industry.
"Plumber" is expensive and mostly waste. "Water heater replacement [city]" books jobs. We find the keywords that actually convert for your trade, not the ones that look good in a report.
The list gets built before the first dollar is spent. DIY searches, out-of-area clicks, job seekers, competitor names, supply stores. Gone before they cost you anything.
Every week we pull the actual searches triggering your ads. Anything that is not booking jobs gets cut. Over time the wasted spend shrinks and cost per lead drops.
Bids that worked in March do not always work in July. We adjust based on what is converting, not a fixed schedule. Peak season, slow season, weather events. The bids move with your business.
One report, once a month. Clicks, leads, spend, cost per lead. You will know exactly what you got for what you spent. If something is not working, we say so.
How It Works
Four steps from wasted ad spend to a campaign that books jobs every week.
We pull your search terms report, check your account structure, and identify exactly where the budget is leaking. If you do not have an account yet, we skip to step two.
We create the account structure, write the ad copy, build the keyword lists, set up conversion tracking, and configure the negative keyword list before a single dollar is spent.
Your campaign goes live. We watch the data daily during the first two weeks to catch problems early and make quick adjustments as the first leads come in.
Every week we review search terms, cut waste, adjust bids, and test new ad copy. This is where most agencies stop paying attention, and where the real gains happen.
Industries
Google Ads management built specifically for contractors who run service trucks. Not e-commerce, not law firms.
Pricing
Flat monthly fee. No percentage of ad spend. No long-term contracts.
Already running LSA? Bundle Google Ads + LSA management for $625/mo. See all plans →
Comparison
They show up in different parts of the search results and work in completely different ways. Most contractors pulling the highest lead volume run both.
| Google Ads | Local Services Ads | |
|---|---|---|
| Pricing Model | Pay per click | Pay per verified lead |
| SERP Position | Below LSA, above organic | Very top of results |
| Targeting Control | Keywords, locations, schedules, devices | Job types and service area only |
| Job Type Coverage | Any search term you want | Google's pre-defined job types |
| Ad Copy Control | Full control over headlines and descriptions | No ad copy. Google auto-generates |
| Management Effort | Weekly optimization required | Lighter ongoing management |
| Best For | Targeting specific services and neighborhoods | High-intent "near me" searches |
The strongest setup is both channels running together. LSA captures the top-of-page leads, Google Ads picks up everything LSA misses.
Read the full comparison →
FAQ
Management is $500/month with a one-time $550 setup fee. There are no contracts and no percentage of ad spend. You can cancel anytime. If you want to bundle Google Ads with LSA management, that is $625/month. See all pricing options.
LSA charges you per verified lead and shows your business at the very top of search results. Google Ads gives you more control over targeting, lets you bid on specific keywords, and reaches searches that LSA does not cover. Many contractors run both for maximum coverage. Read the full comparison.
If you already have one, we will audit it and restructure it. If you do not have one, we create the account for you during setup. Either way, you own the account and all the data. If you ever leave, everything stays with you.
Most campaigns begin generating leads within the first week of going live. It typically takes 4 to 6 weeks of weekly optimization before the account reaches peak performance. We need real search data to refine keywords, bids, and targeting. The account gets better every week as we learn what converts for your market.
That is actually the most common situation we see. Most contractor accounts waste 30 to 50 percent of their budget on irrelevant searches because nobody is reviewing the search terms report. We will audit your account for free and show you exactly where the spend is going before you commit to anything. Read our complete Google Ads guide for contractors.
No. Every plan is month-to-month. If you want to pause or cancel, just let us know. No cancellation fees, no exit clauses. We keep clients because the results are worth it, not because of a contract.
Schedule a call. We look at your current setup, show you where the budget is actually going, and give you a straight answer on what to fix. No commitment required.